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JUSTGRIND: London Fashion Week, "The Beginning", and Beyond Fast Fashion. 

 

JUSTGRIND strides through the runway with quiet conviction. Less performance, more statement. His debut at London Fashion Week with Soixanthree and Zasta Studio marked “The Beginning” of a journey defined by presence and purpose. In Paris, he found a city unafraid of expression, where individuality is worn like couture. 

Written by Amy Woodroffe
Published 21.10.2025

Izland Interview: JUSTGRIND 

 

When you walked at London Fashion Week last year, was there a moment where you felt like you weren’t just modelling, but becoming part of the art itself?​

 

​​Walking at London Fashion Week for the first time was a great experience. I want to thank @soixanthree & @zastastudios for giving me that opportunity, and yes, whilst walking I felt like more than just another model and more so a part of the brands I walked for, as that being my debut and first-time walking runway before I really hope to be a part of more in the future

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Backstage is often where the magic (and chaos) happens. Was there anything unexpected or surreal behind the scenes that’s stuck with you since then?

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Nothing really that crazy, but considering it was fashion week, I expected it to be hectic in the dressing rooms. I wasn’t wrong, everybody running around trying to get prepared as fast as possible doing makeup, hair and last minute touch ups.

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London’s fashion scene has this reputation for being raw, boundary-pushing, and unapologetic. Did you feel that energy while you were there — and did it change the way you approached the runway?

 

In my opinion, LFW is quite underrated from the outside looking in, and other major cities such as Paris, Milan and New York take a lot more of the spotlight when having conversations about fashion, but there are a lot of young emerging designers from London, to name a few, @elclbrd, @seth.botchey, @idrees.32.

 

 

Some models say that the runway feels like stepping into a different version of themselves — others say it’s about bringing their own identity to the spotlight. How did it feel for you?

 

Personally, I’d describe myself as confident anyway, so whilst I’m walking I just try to focus on showing that to the audience through my body language and walking with purpose.

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If you had to describe your London Fashion Week experience as a film title, what would it be and why?

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“The Beginning” is probably most fitting, as it was the first time walking a runway and felt like the first proper start of my modelling career.

 

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I know you were also involved in some creative work in Paris Fashion Week this year — can you tell me a bit about that? Did you feel like you were expressing yourself in a different way compared to London?

 

Yes, I’ve been going to fashion week in Paris since 2023 and made it a regular thing. Paris is one place you must mention when referring to fashion, and I feel like out there nobody worries about boundaries or looking “out of place” it’s a very expressive city and the people there seem to take a lot pride in dressing than here in London.

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Are you thinking about bringing any of that creative energy back to London? Maybe collaborating with designers, producing visual work, or even curating a concept of your own here?

 

Definitely, I’ve had a brand in the past, but over time started to realise what I was making fell under the “fast fashion” category, which is not what I intended initially. After a step back, I’ve realised the type of clothing I actually want to create. So in the near future you should be seeing some new stuff for certain.

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Follow JUSTGRIND on Instagram: @takingthepxsss

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