JOULIE FOX

Ones To Watch┃ Words by Amy Woodroffe ┃ 04.04.2020

Electro-pop artist Joulie Fox’s latest release Oops I’m dead stuns with the pale-aesthetic music video set within nature, contrasting to the pulsing synth sounds giving us life in the track. The beautiful music video captures her equally beautiful voice, leaving us all desperately wishing we had one of her pink balloons to look just as cool while we’re listening. You can also listen to her first release Wild Heart, which boasts 48K streams in its eerie, edgy music video on YouTube.

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IZLAND interviewed joulie fox, electro-queen and complete creative all-rounder.

When did you start making music?

I started making music as a teenager (I was 11 years old). Not very good songs though. I went through rock, pop-rock, sung poetry, and then at the end of this long tunnel, I found my beloved electro-pop. This is what is very close to my heart at the moment but I describe my music as art-pop as I see my lyrics as poetry connected with electronic music. 

Who are you listening to at the moment? 

At the moment I listen to a lot of French pop. Stromae, Video Club, Vendredi sur Met, The Blaze. 

What makes you make music? 

I can't explain it. Everyone is born with some interests and I was born feeling a very strong connection with acting and music. I can't write without feeling anything this is for sure. I need emotions, events, people to make it happen. My previous releases were related to mental health issues, now in lockdown, I started expressing some feelings related to my current situation. I grab a pen to write when I feel empty, frustrated, insecure. It comes to me and I just follow what the universe is telling me to do. 

What are you most proud of so far in your journey? 

I am very proud of being longlisted for Glastonbury this year - unfortunately, a festival has been canceled because of the current situation. Also very surprising for me as I would never think my music could have been a good match for this kind of show but yes my single 'Wild Heart' has been featured on Love Island Show on ITV. I also had a chance to work with Mark Ronson during the music session with young people from North West London, sadly we weren't working on my music but I believe we will sit together one day :). 

A lot is going on in the world right now, what is your next step from here?

I am completely changing my mindset. Firstly I was sad, angry, insecure, frustrated. It was all very scary especially financially. On the next day, after I lost all my festivals and events I said to myself: okay you can sit down stay angry and learn nothing from it or you can do stuff differently than you used to. And I started vlogging, gigging online, I run my Patreon and I got huge support from people who follow me. I was touched and thankful. I am still a bit lost and unsure of the future but I believe if you stay authentic to people, you give them a chance to build a stronger bond with you. I think this situation is gonna change a lot in the music industry but isn't this omnipresent support beautiful? And all those famous singers opening their hearts and souls to their fans. This is gonna make everyone stronger and more beautiful. I think there is only one way - to be open to people and possibilities. My next release is gonna be out at the end of April, and I am already working on the next one inspired by this lockdown. I wanna focus on positive aspects only. I can't fight the situation - I can adjust or stay unhappy. So I am choosing the first one. 

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Electro-pop artist Joulie Fox's latest release Oops I'm Dead stuns with the pale-aesthetic music video set within nature, contrasting to the pulsing synth sounds giving us life in the track. The beautiful music video captures her equally beautiful voice, leaving us all desperately wishing we had one of her pink balloons to look just as cool while we're listening. You can also listen to her first release Wild Heart, which boasts 48K streams on its eerie, edgy music video on YouTube.